The Full Story
BLOG
SWEET YEARS
HOME COLLECTION
The Sweet Years Home Collection is here! An exclusive line that brings energy and style to your relaxation moments.
From our sporty bathrobes to high-quality towels, each piece is crafted to make you feel like a champion, even when you're taking a break. Discover the joy of wrapping yourself in soft fabrics, with a dynamic look and the Sweet Years spirit always with you.
Embrace relaxation like a true champion!
SWEET YEARS SMARTWATCH
Unisex, multifunctional and colorful: Sweet Years is pleased to launch its line of watches.
Latest generation Fitness Smartwatch, equipped with 2.0" touch screen.
Activity tracker, call notifications, messages, weather, music, discover all the features available.
Find out more about Watches .
SWEET YEARS
PARFUMES
Unique fragrances, suitable for every style and perfect to complete every woman's look.
HIPPIE VIBES: colourful, lively and vibrant.
URBAN GLAM: black and white, flashy and glamorous.
CLASSIC COOL: a classic, which takes inspiration from the past by mixing modern trends.
Discover Sweet Years perfumes and choose the fragrance that best suits your style and personality.
Create new trends following the notes of your heart!
Find out more about Perfumes .
SWEET YEARS
EYEWEAR
Discover the unmissable line of sunglasses by Sweet Years.
Perfect for her and for him, inspired by iconic models.
Choose the frame that best suits you, you can only find them in the best shops in Italy!
Find out more about glasses .
20°
ANNIVERSARY
A distanza di 20 anni SWEET YEARS ha festeggiato il suo anniversario con i suoi fondatori, Bobo Vieri e Paolo Maldini, insieme a molti calciatori, personaggi del mondo dello spettacolo, della moda, e tanti amici testimoniando che nonostante il passare degli anni il cuore rosso batte sempre forte
nei loro cuori!
Scopri di più su SY20.
WELCOME BACK SWEET YEARS JEANS!
In the brand's twentieth year, the iconic line that has marked style over the last two decades returns:
SYJ - Sweet Years Jeans.
The collection sets trends with quality garments and materials.
Total looks dedicated to those who live the city with style and love to be at the top even on holiday!
Find out more about SYJ
SHOES
SWEET YEARS
Sporty or with heels, basic or super colourful, everyone has their favorite shoe!
Pittarello also offers a Sweet Years collection for SS22 to be discovered.
Sneakers and high heels for her and for the little ones, colored sandals and sneakers with tears. Style and design even for the little ones, so as not to give up being cool even in moments of leisure.
And for the summer season you can't miss beach slippers. The password? Color!
Available both on Pittarello e-commerce and in stores throughout Italy.
Find out more about Footwear .
SWEET YEARS UNDERWEAR
A line dedicated to those who want to feel cool and sexy without sacrificing comfort and quality.
The Underwear collection is 100% cotton.
For him, a selection of boxers and briefs with modern lines.
For her, culottes and briefs enriched with details and lines that marry simplicity and adapt to the silhouette of the body.
Different models available that mix quality and style, comfort and contemporaneity. From color block to black and white and even patterns and briefs with visible elastic.
Find out more about Underwear .
SWEET YEARS ON THE GAZZETTA DELL'SPORT
Starting from March and until April, with a fixed almost weekly frequency, Sweet Years is present in the famous pink magazine with a communication campaign which is the essence of the brand: all great challenges are won with the heart. Against the backdrop of a stadium packed with fans, the red heart - which has always been the identifying symbol of the brand - emerges from the playing field. In the background, a sky in which the clouds are pushed away by a sun that breaks the clouds and reminds us that we will soon be back to hug each other again and play together. The media campaign involves the national edition of Gazzetta del Sport, but is also present in the regional editions of Puglia, Campania-Basilicata and Veneto.
OPENING OF THE NEW SY32 STORE DEDICATED TO GOLF IN JAPAN
After the opening of the first SY32 flagship store in Japan in 2019, the growth of the young brand destined for the Japanese market is rapid. March 2021 sees the opening of the new luxury flagship store dedicated to Golf within the prestigious Omotesando Hills Hills: the innovative SY32 golf clothing was created to combine comfort and performance and add a touch of style for those who practice this sport, which is one of the most followed and loved in the Land of the Rising Sun.
